The entrepreneur with a ‘Vishion’: Give people the power to shop by color

This week BNW teamed up with StartCharlotte and wrote an article about the co-founder of Vishion, an application that  uses a products true color data, fashion trends and user preferences to help shoppers find decor and apparel. You can have your own digital personal shopper in the palm of your hand!  In an interview with us, Sam Smith shared stats on the issues related to color, including “46 percent of shoppers have returned purchases because of color-related issues”.  In short, Sam wasn’t having it anymore and ventured to create a company that would fix these color related catastrophes. How’d she do it, you ask? Read this StartCharlotte article on Sam’s journey to success.


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